Capturing lead source (affiliates, vendors, publishers, websites) and keywords used in the search engines is critical to analyze the lead quality and sales conversion performance. For lead generation companies and distribution agencies using LeadPro 24|7 as their lead capture, delivery and tracking system, the lead source data would be of significant use.
Lead source and search data capture is entirely dependent on your Landing Pages used to generate leads and sign-up subscribers.
The LeadPro 24|7 backend database supports comprehensive source data collection. The following data fields are available by default:
- Lead Source Group (required data)
- Lead Source (required data)
- Publisher Source
- Publisher Campaign
- Publisher ID
- Source IP
- Search Keywords (text)
Any additional information can be captured and stored using custom data fields defined in the Lead Journal.
If you are a beginner or using one or two forms on your corporate website, you may not use these advanced features. But these inputs will be of great value for advanced users and lead generation and distribution service providers. For example, leads from a specific source or vendor could be sold a specific lead buyer.
How it is done
It depends on individual preferences as to how the source data capture is implemented. Many organizations use multiple landing pages in order to capture meaningful data (by directing traffic from various sources to specific pages). For example, if you are using four different publisher networks, it is preferred to use four different landing pages. The landing page can be identified as the lead source and the publisher information can be passed on as additional parameters.