Client Lead Management System for Advertising Agencies and Marketing Service Providers

by Paddu on May 9, 2010

If you are a small or midsize Advertising Agency or Online Marketing Service Provider, you must be helping your clients generate sales leads using inbound marketing practices. You may be involved in web site design, Landing Pages Development and Optimization, Lead Capture forms design, Search Engine Optimization (SEO), management of Pay Per Click (PPC) Advertising program and social media planning.

Once your clients are successful in implementing online lead generation strategies for getting internet / web leads, they will be looking at the possible improvements in lead conversion procedures. While some of the large clients may be comfortable using large Customer Relationship Management (CRM) systems for capturing and managing leads, others may be struggling with spreadsheet based tracking. LeadPro lead management system can help you provide value added services to your clients in the lead capture, distribution and management area.

You can manage multiple clients under one login in the LeadPro system. Separate sub-accounts can be setup for each of your clients with one or more application users.

Here is a list of features that can be leveraged for your clients:

  • Lead capture from the website landing pages directly into the LeadPro 24|7 system database
  • Avoid emails to a central lead coordinator email box and leads slipping through the cracks without followup
  • Setup multiple client sub-accounts and multiple users for each client
  • Define drip emails using email templates (copy from your account)
  • Setup one or more sales reps / sales agents for the client accounts
  • Assign / distribute sales leads to the reps based on flexible lead routing rules
  • Setup real time email alerts to clients’ sales reps
  • Log lead follow up notes and tracking activities
  • Track lead sales stages and tasks
  • Provide detailed lead analysis reports such as Leads by Source, Leads by Stage, Open Leads Pipeline, etc.

Lead Distribution / Lead Sales System

If you are generating your own leads and selling to multiple clients, you can use the Lead Distribution version of LeadPro lead distribution and management software and provide the above said features to your customers. Whether your are handling B2B leads or B2C customers, the system can meet your requirements.

We also provide full service options so that we can perform several day to day activities on behalf of your advertising / marketing agency. Please contact us for more details. We will provide free assessment and custom configuration.

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