LeadPro 24|7 Lead Distribution Software System can be used to update Google AdWords and Yahoo Search Marketing PPC campaigns in real time. This is a custom feature that will be tailored for small companies and agencies using Google and Yahoo for their lead generation campaigns.
Depending on the pending lead orders requesting leads from specific geographies (such as states), the system can interface with Google and Yahoo (using the respective APIs) and turn on or turn off specific geographies in the pay per click (PPC) campaigns.
The feature would be useful for those lead generation firms who depend on the PPC programs and deliver leads to lead buyers in real time.
If there are no buyers for leads from a specific state the leads generated during that period will go waste, if you are selling only real time delivery leads. On the other hand, if you can deliver the leads at a later point in time (delayed delivery for future orders) there is no need for deploying this methodology.
Please note that Google charges a small fee for the API transactions depending on the usage. When compared with the savings in PPC spending and wastage of leads, this is insignificant.
If you are interested in availing the service or assessing the benefits of the integration, please get in touch with a LeadPro 24|7 support team member.